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How to Become a Professional Lodging Photographer

By Ron Lee
Published: 02/21/17 Topics: AirBnB, Lodging Management, Marketing, Photography Comments: 0

There have always been a greatly many people who love the idea of being an artist, a photographer. It sounds like such a great job. Now you too can do so without any training, knowledge or skill. Here is how. Read more

Sponsor: Signatours Photo Team – It is not enough to have a camera and cards that say you are photographer. Today's technology demands study, practice and perfection along with an artists eye. Every Signatour photographer has all of those along with a support and professional staff to ensure the highest quality HDR photos. – Signatours.com

Leisure Link Says Bad Photos a Deadly Sin

By Noel Poage
Published: 09/25/15 Topics: Channel Managers, Photography Comments: 0

A long time technology provider to lodging properties recently published the seven sins of distribution> Perhaps the most striking is how dramatically bad photo produce bad booking results. Here is how to avoid the problem. Read more

Sponsor: Signatours Photo Team – If your property just outta gotta have Perfect Touch High Dynamic Range photos to grow bookings fast, call Signatours today. No body matches our accuracy and quality. – Signatour.com

Drones Will One Day Be Old News

By William May
Published: 05/01/15 Topics: Hotels, Photography Comments: 0

Hoteliers are all anxious to get aerial photos of their properties from drones. Good idea and we do them. Here is why they would be better off to invest I High Dynamic Range (HDR) Photos instead. Read more

Website Magazine Warns Blogging Copyright Infringers

By Joseph Romain
Published: 04/01/15 Topics: Copyrights, Legal, Photography Comments: 0

Website Magazine covers everything digital and in now is taking a strong stand to educate readers about how stealing copyrighted materials is a big no-no and one that will cost them lots of money when copyright holders catch them in the act. Read more

How to Choose a Vacation Rental Photographer

By William May
Published: 03/01/15 Topics: Photography Comments: 0

Guest give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In one seconds, people read only a few words but glancing at a photo reveals dozens of thoughts and conveys quality, emotion, and content. Read more

Expert Says Photos Best Return on Investment

By Joseph Romain
Published: 02/01/15 Topics: Marketing, Photography, Vacation Rentals Comments: 0

In a recent blog post on his website VacationRentalMarketingBlog.com, Matt Landau proclaims professional photos to be the most effective marketing tools to increase bookings and revenue.

Landau says, "When you have limited resources, you must examine the return on investment (ROI) of everything you do." He then lists the Top 10 cost-effective Vacation Rental Marketing Activities.

Number one on his list is professional photos which he illustrates by providing a cost versus benefit graph clearly showing photos as the best investment.

Other steps, such as building a private website, increasing your paid listing rank, soliciting reviews and trying to speak with guests by phone also are beneficial.

While hiring a professional photographer is indeed a good idea, to this day many professionals have still not discovered or mastered the art of creating High Dynamic Range (HDR) photos.

Without that even the best cameras, a photographic education and lots of experience prohibit the photographer from creating truly accurate photos such as those HDR can create.

HDR photos are not easy and they are not cheap, but the benefit of having compelling and accurate photos attracts more guests, more bookings and more revenue.

Landau posits an analogy about whether a government should invest $10,000 to cure ten Malaria patients or the same amount to save a single AIDS patient. Tough call of course, but it illustrates that spending money on great photos is by far the most cost efficient treatment for vacation rental marketing.

Matt Landau is the Founder of the Vacation Rental Marketing Blog, an online resource for vacation rental owners and managers. He is also the owner of Los Cuatro Tulipanes vacation rentals in Panama, and a columnist for HomeAway and FlipKey, the world's two largest vacation rental marketplaces.

http://www.vacationrentalmarketingblog.com/top_10/

Author: Joseph Romain – Creative Director, Signatour Photo Team
Blog #: 0003 – 02/01/15

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