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AirBnB Lists Anything Everywhere All at Once
By Ron Lee
Published: 02/25/23
Topics: Advertising, AirBnB, Booking.com, Expedia, Online Travel Agents (OTAs), TripAdvisor, Vacation Rental Association, Vacation Rentals, VRBO.com
Comments: 0
AirBnB’s quest to make every home in the world into a "shared’ living space shows their appetite for growth and profitability even at the expense of those they serve.
AirBnB and others are really nothing more than an easily distributed list of classified ads. Albeit with the ability to print more quickly, include more information, display pretty pictures and allow consumers to instantly buy the product.
Because the Internet has simply remove the burden of mechanically compiling, editing and printing a media, like many Internet businesses in most industries, companies like AirBnB entice investors that they can "Scale" without limitation.
Other than governmental intervention, there really is no obstruction to listing every space, everywhere in the world all at once. (My apologies to the movie of similar name)
A close look at comments made by AirBnB’s immature CEO Brian Chesky reveal a fatal flaw in the company’s vision. As the economy has stalled and consumers are traveling less, which means a flattening or downturn in travel expenditures in total.
Some vacation home owners are squealing about dropping rental income which can be directly attributed to negative economic news. These investors are the ones who jumped on the AirBnB gravy train that was running fast and furious during Covid.
But now that demand is lower, what dose the CEO do? He runs a campaign to entice far more people to put their homes into rental. He foists grandiose projects about AirBnB’s income which misleads home owners into thinking they will follow in his footsteps.
It seems as if AirBnB will list any kind of "Lodging" in any kind of area and do so willingly. AirBnB’s argument must be that they have become so much the "Darling" of the lodging industry that they can attract enough new guests to fill every property.
Unfortunately that has never been the case. Smart lodging managers have always used all other possible media - such as VRBO, Expedia, Booking.com, TripAdvisor and many more. But even with heavy use of all possible advertising websites, supply can outstrip demand.
Chesky’s ploy will hurt existing AirBnB properties and short-change those he misleads into listing. But why should he care? The more inventory he gets the better for AirBnB, even if all the "Vendors" make less.
Author: Ron Lee – Volunteer, Vacation Rental Association
Blog #: 0948 – 02/25/23Sponsor: VRAI – Inside information from a reliable not-for-profit group. Speak your mind. Listen with open ears. For Vacation Rental Professionals – VacationRentalAssociation.com
Great Expectations of the Vacation Rental Industry
By William May
Published: 10/24/19
Topics: Vacation Rentals, Vortex VIP
Comments: 0
Why did a father disown a teenage son who consistently earned straight A's in school, played all the major sports, attended church with the family, was an eagle scout, volunteered for every worth cause, was president of the student body and treated everyone, young and old with smiling respect. Read more
Did Comedian Steve Martin Explain Vacation Rentals
By William May
Published: 07/04/19
Topics: Communications, Vacation Rental Association, Vacation Rental Management, Vacation Rentals
Comments: 0
Why did a father disown a teenage son who consistently earned straight A's in school, played all the major sports, attended church with the family, was an eagle scout, volunteered for every worth cause, was president of the student body and treated everyone, young and old with smiling respect. Read more
Vacation Rental Picante Sauce
By Wm. May
Published: 09/01/17
Topics: Lodging Management, Vacation Rentals
Comments: 0
What do Picante Sauce and Vacation Rentals have in common? Well they gotta be fresh and tended to. Can managers from hundreds and thousands of miles away provide adequate service to discerning property owners. Not hardly. Read more
Hire a Crack Head to Clean your Home
By William May
Published: 03/01/17
Topics: Housekeeping, Vacation Rentals
Comments: 0
Not all job applicants will be dedicated to our industry. Many applicants just want a quick buck to pay for their habits. That is more common than you might imagine. And home owner will never know until the druggie goes missing along with assets from their home. Read more
Extortion and Anti-Disparagement Defense
By Ron Lee
Published: 01/17/17
Topics: Vacation Rentals
Comments: 0
Christopher Elliott, self admitted one-sided advocate, writes that businesses should lose their right to prohibit defamation and thereby extortion. Trained journalists rely on freedom of the press but employ the kind of fair-minded journalists standards reporting that Elliott ignores. Read more
Grading Vacation Rentals on the Curve
By Wm. May
Published: 10/01/16
Topics: AirBnB, Vacation Rental Association, Vacation Rentals
Comments: 0
Research has showed that average ratings on AirBnB are a full one start higher than the number of stars for homes on HomeAway.com. Could this mean that only the better homes are listed on AirBnB? Nah,. Just the opposite. Read more
Chim Chimney! What to Know on Chimney Sweeping
By William May
Published: 01/01/16
Topics: Vacation Rentals
Comments: 0
It’s that time of year to curl up around a warm fire - New Years has just happened, the weathers getting a little chilly, maybe there’s a light dusting of snow on the lawn. You open the flue, light your kindling, and wait for the romantic crackling to start. But then you start wondering: when was the last time you got the chimney swept?! Read more
Sponsor: VRAI – Every idea, tidbit, technique and program at vRIA is intended to help vacation rental managers and owners operate better, grow bookings and succeed. Memberships start at the outrageous price of "Free." Join the industry today. – VacatinRentalAssociation.org
Vacation Rental Restoration
By William May
Published: 12/28/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
Vacation rental homes are susceptible to the same problems as full-time residences. Sometimes pipes break, basements flood and even smoke or fire damage can happen. Read more
Sponsor: VRAI – – VRIA.org
Expedia to buy HomeAway
By Ronald Lee
Published: 11/05/15
Topics: Advertising, AirBnB, Vacation Rentals
Comments: 0
There’s always a bigger fish. Serial purchaser HomeAway has itself been acquired by Seattle based Expedia. Read more
Sponsor: VRAI –
Vacation Rental Insurance for Condo Owners
By April Klazema
Published: 10/12/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
Say you own a condo in Florida that you have been visiting every spring break for ten years now. Next spring, you have a different trip planned and won't be able to make it down to the condo at all. However, the condo is in an area that is a hot tourist destination during the winter and spring months. If you aren't going to be using it, you figure someone else would pay good money to rent it out for a few weeks. Who knows? You might even be able to finance most of your other trip just by renting out your condo to other Florida tourists! Read more
Sponsor: Yes We Insure Rentals – Say you own a condo in Florida that you have been visiting every spring break for ten years now. Next spring, you have a different trip planned and won't be able to make it down to the condo at all. However, the condo is in an area that is a hot tourist destination during the winter and spring months. – YesWeInsureVacationRentals.com
How Much Vacation Rental Insurance Do You Need?
By April Klazema
Published: 09/01/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
When you are looking to buy vacation rental insurance coverage for the first time, you will likely have a laundry list of different questions that you want answered. Here are the answers. Read more
Do I Need to Get Special Insurance for My Condo or Vacation Home?
By April Klazema
Published: 08/01/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
If you rent out your property to vacationers or other tenants when you are not using it, then it cannot be protected under a homeowner's policy. If you are accepting money to allow someone to stay at your vacation home, learn heard about the insurance you must have. Read more
Special Insurance for My Condo or Vacation Home?
By April Klazema
Published: 07/01/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
If the purpose of the vacation home is for personal use only, then a homeowner's insurance policy will be sufficient to cover the property. But if you rent your home to guests on a nightly, or week basis that insurance is insufficient. Read more
Sponsor: Yes We Insure Rentals – Here's where to go to find a variety of vacation rental property insurance experts and agents. We watch the market so you don't have to. . Get the best deal and the best coverage. – YesWeInsureVacationRentals.com
The Vacation Rental Property Insurance Difference
By April Klazema
Published: 06/01/15
Topics: Insurance, Lodging Management, Vacation Rentals
Comments: 0
Most insurance companies will offer a specific vacation rental insurance policy that you can purchase to protect your rental properties. A vacation rental property may look like a home, but in the eyes of an insurance company, it's a business. Read more
Sponsor: Yes We Insure Rentals – Here's where to go to find a variety of vacation rental property insurance experts and agents. We watch the market so you don't have to. . Get the best deal and the best coverage. – YesWeInsureVacationRentals.com
Creepy Vacation Rental Videos
By Wm. May
Published: 05/27/15
Topics: Marketing, Vacation Rentals, Videos
Comments: 0
Videos are now being used as background graphics for many websites including for vacation rental advertising that depict guests inside homes in seemingly innocent moments like lounging bed or playing with their children. But does it cross the line? Read more
Mouse in the house. Or Rats, Bears, Ants, Termites, Cockroaches, etc.
By William May
Published: 03/01/15
Topics: Lodging Management, Vacation Rentals, Wildlife
Comments: 0
Because second homes are not occupied at all times, pesky mice, rats, ants, cockroaches, bears, and other unwanted creatures have a sixth sense of knowing they are good targets. They give little warning which are unpredictable but easily resolved. Here is how. Read more
Sponsor: Vortex VIP –
Expert Says Photos Best Return on Investment
By Joseph Romain
Published: 02/01/15
Topics: Marketing, Photography, Vacation Rentals
Comments: 0
In a recent blog post on his website VacationRentalMarketingBlog.com, Matt Landau proclaims professional photos to be the most effective marketing tools to increase bookings and revenue.
Landau says, "When you have limited resources, you must examine the return on investment (ROI) of everything you do." He then lists the Top 10 cost-effective Vacation Rental Marketing Activities.
Number one on his list is professional photos which he illustrates by providing a cost versus benefit graph clearly showing photos as the best investment.
Other steps, such as building a private website, increasing your paid listing rank, soliciting reviews and trying to speak with guests by phone also are beneficial.
While hiring a professional photographer is indeed a good idea, to this day many professionals have still not discovered or mastered the art of creating High Dynamic Range (HDR) photos.
Without that even the best cameras, a photographic education and lots of experience prohibit the photographer from creating truly accurate photos such as those HDR can create.
HDR photos are not easy and they are not cheap, but the benefit of having compelling and accurate photos attracts more guests, more bookings and more revenue.
Landau posits an analogy about whether a government should invest $10,000 to cure ten Malaria patients or the same amount to save a single AIDS patient. Tough call of course, but it illustrates that spending money on great photos is by far the most cost efficient treatment for vacation rental marketing.
Matt Landau is the Founder of the Vacation Rental Marketing Blog, an online resource for vacation rental owners and managers. He is also the owner of Los Cuatro Tulipanes vacation rentals in Panama, and a columnist for HomeAway and FlipKey, the world's two largest vacation rental marketplaces.
http://www.vacationrentalmarketingblog.com/top_10/
Author: Joseph Romain – Creative Director, Signatour Photo Team
Blog #: 0003 – 02/01/15
How to Hire & Retain Happy Housekeepers (10 rules)
By Wm. May
Published: 01/28/14
Topics: Lodging Management, Vacation Rental Association, Vacation Rentals, WAVRMA
Comments: 0
Servers at restaurants, both fancy and plain, demand tips. The valet who parks your car puts his hand out. Even your neighborhood Starbucks barista wants money for making up your fancy café mocha, skinny, double cup, with foam. So how come lodging housekeepers seldom get tipped, and often receive far too little. Read more
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