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Creepy Vacation Rental Videos
By Wm. May
Published: 05/27/15
Topics: Marketing, Vacation Rentals, Videos
Comments: 0
Videos are now being used as background graphics for many websites including for vacation rental advertising that depict guests inside homes in seemingly innocent moments like lounging bed or playing with their children. But does it cross the line? Read more
Drones Will One Day Be Old News
By William May
Published: 05/01/15
Topics: Hotels, Photography
Comments: 0
Hoteliers are all anxious to get aerial photos of their properties from drones. Good idea and we do them. Here is why they would be better off to invest I High Dynamic Range (HDR) Photos instead. Read more
Website Magazine Warns Blogging Copyright Infringers
By Joseph Romain
Published: 04/01/15
Topics: Copyrights, Legal, Photography
Comments: 0
Website Magazine covers everything digital and in now is taking a strong stand to educate readers about how stealing copyrighted materials is a big no-no and one that will cost them lots of money when copyright holders catch them in the act. Read more
Mouse in the house. Or Rats, Bears, Ants, Termites, Cockroaches, etc.
By William May
Published: 03/01/15
Topics: Lodging Management, Vacation Rentals, Wildlife
Comments: 0
Because second homes are not occupied at all times, pesky mice, rats, ants, cockroaches, bears, and other unwanted creatures have a sixth sense of knowing they are good targets. They give little warning which are unpredictable but easily resolved. Here is how. Read more
Sponsor: Vortex VIP –
How to Choose a Vacation Rental Photographer
By William May
Published: 03/01/15
Topics: Photography
Comments: 0
Guest give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In one seconds, people read only a few words but glancing at a photo reveals dozens of thoughts and conveys quality, emotion, and content. Read more
Expert Says Photos Best Return on Investment
By Joseph Romain
Published: 02/01/15
Topics: Marketing, Photography, Vacation Rentals
Comments: 0
In a recent blog post on his website VacationRentalMarketingBlog.com, Matt Landau proclaims professional photos to be the most effective marketing tools to increase bookings and revenue.
Landau says, "When you have limited resources, you must examine the return on investment (ROI) of everything you do." He then lists the Top 10 cost-effective Vacation Rental Marketing Activities.
Number one on his list is professional photos which he illustrates by providing a cost versus benefit graph clearly showing photos as the best investment.
Other steps, such as building a private website, increasing your paid listing rank, soliciting reviews and trying to speak with guests by phone also are beneficial.
While hiring a professional photographer is indeed a good idea, to this day many professionals have still not discovered or mastered the art of creating High Dynamic Range (HDR) photos.
Without that even the best cameras, a photographic education and lots of experience prohibit the photographer from creating truly accurate photos such as those HDR can create.
HDR photos are not easy and they are not cheap, but the benefit of having compelling and accurate photos attracts more guests, more bookings and more revenue.
Landau posits an analogy about whether a government should invest $10,000 to cure ten Malaria patients or the same amount to save a single AIDS patient. Tough call of course, but it illustrates that spending money on great photos is by far the most cost efficient treatment for vacation rental marketing.
Matt Landau is the Founder of the Vacation Rental Marketing Blog, an online resource for vacation rental owners and managers. He is also the owner of Los Cuatro Tulipanes vacation rentals in Panama, and a columnist for HomeAway and FlipKey, the world's two largest vacation rental marketplaces.
http://www.vacationrentalmarketingblog.com/top_10/
Author: Joseph Romain – Creative Director, Signatour Photo Team
Blog #: 0003 – 02/01/15
Christmas Trees Endanger the World
By William May
Published: 01/17/15
Topics: Government
Comments: 0
This is not a story about prohibiting Christmas trees from governmental property due to freedom of religion restrictions. Instead, it’s a new taking of your ability to put a Christmas Tree in the lobby of privately owned condo buildings, restaurants and more. Geeeesh. Is nothing sacred? Read more
HDR Photography is not HD
By William May
Published: 01/01/15
Topics:
Comments: 0
Only one in every ten thousand amateur photographers, and only one out of a thousand professionals have an understanding of High Dynamic Range (HDR) photos. That terminology has nothing to do with the common High Definition description of TV's and monitors. Everyone in lodging should know the difference. Read more
Crowing about VRA Mobile Websites
By William May
Published: 11/01/14
Topics:
Comments: 0
It may not sound earth shaking but Redstone Systems, creator of the HelpBook.me software has just added their evolutionary new mobile websites to their system and has donated the capability to the VRA.org website and those that use VRMLS.org. Check it on your mobile phone now. Read more
Vacation Rental Pet Peeve Week
By William May
Published: 10/08/14
Topics:
Comments: 0
If anyone deserves to have a pet peeve, it should be people who manage vacation rentals. Although most people are friendly and kind, there are some things that drive people in this service centered industry nuts. Read more
A Map, a Map, My Kingdom for a Map
By William May
Published: 07/20/14
Topics:
Comments: 0
Folded like origami (Japanese paper art), maps have been an indispensable tool for travelers for centuries. But today with Global Positioning Satellites (GPS) and Smart Phones, travel can be much easier but it does require some common sense. Read more
Outdoors-For-All, the Heroes Among Us
By William May
Published: 06/09/14
Topics:
Comments: 0
Donate your home to charities for their use and fundraising and post your generosity on VacationRentalAgents.com. See how the Ski-For-All Foundation gave property owners the great satisfaction of helping disabled kids and adults to ski. Read more
What I do for a living
By William May
Published: 04/08/14
Topics:
Comments: 0
After a tragedy that has taken dozens of life in the small town of Oso Washington State, first-responders open the door to untrained volunteers after realizing they are better equipped at working in such difficult conditions. Read more
Top Reasons to Do-It-Yourself Vacation Rental
By William May
Published: 03/15/14
Topics:
Comments: 0
Renting the house seemed like a good idea. Cut out the middle man and rack in the big bucks. Guests will love the place, housekeepers are a dime a dozen, advertising is easy. Here are the top 10 reasons to handle everything personally. Read more
Sponsor: VRAI – VRIA is a not-for-profit organization of vacation rental owners, managers, and suppliers working together to grow and improve the industry. Learn more at www.VRIA.org. or 866-925-7083.
Varoom Vacation Rental Cooperative Springs to Life
By William May
Published: 02/23/14
Topics:
Comments: 0
Even with the thousands of advertising websites catering to vacation rental owners, guests often search in vain to find the perfect accommodations. Now the website www.Varoom.biz, the world's first Vacation Rental Cooperative matches guests with property owners and managers to increase bookings. Read more
How to Hire & Retain Happy Housekeepers (10 rules)
By Wm. May
Published: 01/28/14
Topics: Lodging Management, Vacation Rental Association, Vacation Rentals, WAVRMA
Comments: 0
Servers at restaurants, both fancy and plain, demand tips. The valet who parks your car puts his hand out. Even your neighborhood Starbucks barista wants money for making up your fancy café mocha, skinny, double cup, with foam. So how come lodging housekeepers seldom get tipped, and often receive far too little. Read more
Sponsor: VRAI –
Coming to Skippy's Class ill Prepared
By William May
Published: 12/11/13
Topics:
Comments: 0
Looking back it is astonishing to realize that a world class scholar was teaching in a small community college off the beaten path in the Northwest corner of the country. She would have wowed any student in the finest college anywhere. Read more
Sad Story for Non Renting Vacation Home Owner
By William May
Published: 12/06/13
Topics:
Comments: 0
Home Owner Association caretaker has bad news for vacation home owner who should have kept his home in rental, with which he could have retained the attentive eyes of a full time manager almost next door. Read more
Read all about it. An insider newsletter for Vacation Rental Managers, Owners & Suppliers
How clean is clean enough?
By William May
Published: 03/15/13
Topics:
Comments: 0
Take the Deep Cleaning test. Most owners fail in their primary homes and, let's face it, second homes often get short shrift. Top property managers clean to high hospitality standards because failing to do so makes for unhappy guests and refunds. Read more
Vacation Rental Housekeeper Spills the Beans
By William May
Published: 02/16/13
Topics:
Comments: 0
As professional lodging managers it's not too often that we get a full glimpse of what life is really like for Rent by Owners who manage their personal vacation homes. Here is a Q&A with a top housekeeper who has horror stories to tell. Read more
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